Emotions

We all know about selling to emotions rather than intellect, but check this out.

http://www.emergencemarketing.com/archives/2006/05/appealing_to_a_buyers_pri.php

 
Trackbacks
  • No trackbacks exist for this post.
Comments

  • 5/3/2006 10:03 PM Doug wrote:
    Wow, so I just need to ask the prospect to think of some complex formula and then ask for the sale? It might just work.

    Or maybe just keep the intellectual side of the brain busy with enough ROI calculations that they can't figure out. Then you scare the emotional side into thinking they could lose money by not buying.
    Reply to this
Leave a comment

Submitted comments are subject to moderation before being displayed.

 Enter the above security code (required)

 Name (required)

 Email (will not be published) (required)

 Website

Your comment is 0 characters limited to 3000 characters.