There are so many sales lessons around us....if we would just pay attention. Today's lesson is taken from the Prayer of St. Francis. We sang it in church this week. Here's an excerpt.

"...grant that I may not so much seek
to be consoled as to console;
to be understood, as to understand;
to be loved, as to love;
for it is in giving that we receive,..."

Think about it. It's not about you. It's about them. How about if I translate this into the Prayer of the Salesperson?

"...please help me to remember
to forget how I feel and make my prospect comfortable;
to stop telling and start listening;
to elevate and promote others works;
then my prospect will see my wisdom and believe,..."